Cake by default, bouquet by choice
Everyone on your team gets a cake — that’s the whole point. Want to elevate it for someone celebrating a milestone? Toggle the seasonal bouquet in one click.
Workplace birthday gifting · v1
No one on your team
should have a forgotten
birthday at work.
BelBel & Co. is a quiet, dependable service that ships a hand-finished cake — and an optional bouquet — to your office on every employee’s birthday. Add your team once. We do the rest. You only pay when we ship.
- Cakes default on, bouquets opt-in per person
- Card on file via Stripe — charged the day we ship
- No spreadsheets. No reminders. No missed birthdays.
Trusted by people teams at modern companies
Why BelBel
A workplace ritual, on autopilot.
Birthdays at work matter — and they’re always the first thing to slip when the calendar gets busy. BelBel runs the whole ritual in the background so your team feels seen, every time.
Card on file. Charged on ship day.
Stripe tokenizes your card — we never see the number. We charge only on the morning we ship a gift, with an itemized receipt to your inbox.
Same-day office delivery
Cakes are baked the morning of the birthday by partner bakeries within delivery range, and arrive at the office between 11 AM and 2 PM local time.
CSV import & HR-friendly
Paste a roster from BambooHR, Rippling, Gusto, or a plain spreadsheet. We dedupe, validate dates, and respect dietary notes per person.
Hand-finished, locally baked
Every cake is small-batch — no factory boxes. Allergens and dietary tags route to a partner bakery that meets the requirement, automatically.
Quiet, useful dashboard
See who’s next, what shipped, what was charged. No upsell pop-ups, no “engagement” emails — the dashboard exists so you can not think about it.
How it works
Four steps. About ten minutes. Then never again.
-
01
Register your company
Add the office shipping address and a primary contact. Your account is ready in under a minute.
-
02
Import your team
Paste a CSV of names and birthdays, or add people one at a time. Cake is on by default — toggle bouquets per person.
-
03
Add a card to your file
Stored securely with Stripe. We never store the card number ourselves, and we don’t charge anything until we ship.
-
04
Don’t think about it again
The morning of each birthday we charge your card, dispatch the bakery, and send you a receipt. The team gets a beautiful surprise. You get back the meeting you would’ve spent organising it.
Pricing
Pay only when we ship.
No subscription. No seat licenses. No quarterly true-up call. The price you see is what we charge on the day a gift goes out.
Default
Birthday cake
$49
- Hand-finished, small-batch
- Vanilla, chocolate, or seasonal
- Vegan / GF / nut-free routing
- Personalized note card
Optional
Seasonal bouquet
$35
- Locally sourced stems
- Designer-arranged each morning
- Toggle on per employee
- Pairs with the cake delivery
Always
Same-day delivery
$12
- 11 AM – 2 PM local arrival
- Tracked, signed-for at reception
- Carbon-neutral courier partners
- Receipt emailed automatically
Sample math: a 40-person team averages roughly $80/month — vs. an Office Manager spending an afternoon a month organising it.
From the people who used to do this by hand
It used to be a calendar reminder. Now it’s a moment.
BelBel quietly handles something I always felt guilty about not doing well. Cakes show up, the team lights up, and I get my Friday afternoons back.
The bouquet toggle is the killer feature. Senior people get the cake plus flowers, everyone else gets a great cake — and no one in HR has to make that call manually each month.
Card on file, charged the day of delivery, itemized receipt — the finance team approved it in one Slack message. That’s a first.
FAQ
Questions people actually ask before signing up.
How does BelBel & Co. work?
You register your company, add your team and their birthdays, and put a card on file. On each employee's birthday we bake, wrap, and deliver a cake (and an optional bouquet) to your office address. Your card is charged the day we ship.
Is the birthday cake the default option?
Yes. Every employee on the list gets a cake by default. Bouquets are optional and can be toggled on per person. You can change either option at any time from the dashboard.
How much does it cost?
Pay-as-you-go: $49 per cake, $35 per bouquet, plus $12 same-day office delivery. There are no monthly fees, no minimums, and no per-seat charges.
How is my card charged?
Your card is securely tokenized by Stripe and stored off-session. We charge it automatically the morning we ship a gift — never before.
What if an employee leaves?
Remove them from the dashboard in two clicks. We never ship to an employee who has been removed.
Do you ship internationally?
We ship across the United States, Canada, the United Kingdom, Germany, and the Netherlands today. We expand based on customer demand — tell us where you need us.
Can I bulk-import birthdays from a spreadsheet?
Yes. Paste a CSV with name and birthday into the dashboard's import tool and we'll set defaults for you.
Are the cakes nut-free / vegan / gluten-free?
You can flag dietary needs per employee in the notes field — we match each order to a partner bakery that meets the requirement.
Set it up once. Be the company that never forgets.
Your team has on average 40 birthdays a year. We’ll handle every single one.